Application of Aromatherapy Machine in Luxury Stores

In today's rapidly developing economy, more and more consumers are coming to luxury stores to purchase goods. They are not only satisfied with material needs, but also for psychological satisfaction. Luxury brands need to create a distinct brand image in order to gain a larger market share. Spray machines (also known as aroma diffusers, fragrance machines) combined with the use of essential oils can create a fragrant shopping environment in the store, bringing unique feelings to customers in the store. Not only does it prolong customers' stay time and increase transaction rates, but it also makes them remember the brand, which has gradually been applied in many luxury stores.
As soon as consumers enter Herm è s stores, they smell the natural woody fragrance. This is because Herm è s is a well-known luxury brand, and its customer base is people with certain economic strength. Bags, clothing, jewelry and other products are mainly handmade. Based on this brand and audience positioning, Herm è s stores use fragrance sprayers combined with customized fragrance essential oils that have been debugged, continuously using fragrance to tell customers about their store's high-end and stable brand positioning, deepening the deep memory of the target audience.
The fragrance machine (diffuser/fragrance machine) creates a unique fragrance scent for luxury brands, immersing consumers in a fragrant sensory environment. While improving sales performance, it creates a brand symbol that is different from traditional smell, achieving the integration of luxury goods and brand personality